Property descriptions start with an opening statement followed by a paragraph or two about the home that’s up for sale. All copy should be terse, highlighting the home’s features and their benefits. For example, a pool is a feature. Entertaining friends, exercising or cooling off on a hot summer day are benefits. Carefully chosen adjectives convey extra meaning which creates value in the mind of the reader. For example, windows are merely features. But large windows that let in plenty of natural light takes on a whole new meaning, wouldn’t you agree? Let’s break a high-quality property description into its fundamental components – the opening statement, and body.
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